Artificial Intelligence AI for marketing
The Role of Artificial Intelligence AI in Marketing Following this classification, type II problems (false negative) could negatively impact companies (e.g., cross-selling), since customers favor their own intuitions and do not adopt superior algorithm-based recommendations. This (behavioral) phenomenon has been conceptualized as algorithm aversion (e.g., Dietvorst et al., 2015, 2018). Reliance on algorithms can not […]
